Coming to SoFabCon? Why I Heart My Job

Have you heard the news? Collective Bias is holding a conference in Bentonville, AR, called SoFabCon! I’m so excited that we’re hosting this conference and giving our community a chance to get together, build each other up, and learn. Anyone can attend, though, even if you’re not a Social Fabric community member. That’s why I’m helping to spread the word. We want you to come to SoFabCon!Collective Bias Office

First, though, I get a lot of questions surrounding my job, and before I tell you more about SoFabCon, I’m just going to take a second to describe what it is I actually do with Collective Bias. I actually started out as a blogger in the Social Fabric community, working on various campaigns through my blog. I eventually became a Campaign Lead, leading a Nestle campaign and then Murphy USA. I remember when we were on our big Route 66/national park roadtrip, we were out in the most desolate part of Utah you could probably ever be in. I got a call from Kim Janocko, Senior Community Manager at CB. She left a message and wanted me to call her back. So, I did, and out in the middle of that desert in the one spot I had signal, she offered me a part-time job as a community assistant. I was over the moon excited! Eventually, I moved into a full-time position as Community Coordinator and now…. a Community Relations Manager.Blogger Meetup in Bentonville

As a Manager of Community Relations, I’m in charge of all new member and client onboarding into the community. From new member applications for all 3 countries we’ve expanded to now (USA, Canada, and the UK) to recruiting, campaign management with our brands and clients, member/client education and tours, special projects, brainstorming on campaigns, attending conferences and other events…. that is the gist of what I do, day in and day out.

More than just a job, I really love the people I work with. I love that we’re motivated and encouraged to grow as individuals, as well as a company.Meeting at Collective Bias

It feels like the sky’s the limit with CB. Forming relationships with Social Fabric community members and helping them grow and then watching them succeed…. that is handsdown the BEST part of my job….

Just can’t say it enough, I love my job! Don’t get me wrong…. it has its occasional frustrations, just like any job. But I can’t imagine not working for CB. It’s like having a second family to turn to. The culture of this company is absolutely amazing. We work so hard, but we also play hard. Google Hangout has become a way to connect everyone together, and it’s such a cool way for remotes to have that in-office experience during meetings.Google Hangout with CB

Which leads me back to SoFabCon and why I’m so excited about this conference. There are going to be sessions on all kinds of topics, including SEO, monetization, photography, WordPress/HTML, finding balance, building your brand and community, shopper selection, and more. You can view the conference agenda here. We’ll have dinner one night and bowling the next. It’s also located in Bentonville, AR, and if you haven’t been there, you’ll want to make time to explore the area.

Registration for SoFabCon is now open; the price is $149 and includes all conference activities, except lodging and transportation. It will be held at John Q. Hammons Convention Center/Embassy Suites.

Just having the chance to get together with other bloggers (and brands), and especially our Social Fabric members, makes this a very exciting event. It’s one thing to form those relationships online, but to actually spend time together face-to-face is going to be awesome!

One more exciting note…. if you are a blogger,  you can apply to win a full ride scholarship to SoFabCon! You get your flight paid for, your hotel paid for (at the Embassy Suites), and your conference ticket! Social Fabric is choosing 12 winners (6 Social Fabric members and 6 members of the public). You have until March 15th to get your entries in.

Will I see you at SoFabCon? I surely hope so! Drop me a line if you’re coming or if you have questions. I’d love to see you there!

Mel Lockcuff

Mel is a wife and homeschool mom to 2 boys, as well as a lifestyle and travel blogger residing in Northwest Arkansas. She recently published her first eBook, Blog Design Elements of Success. You can find Mel on Twitter @mellockcuff, as well as on Instagram and Facebook, or contact her via email at
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    • 2


      Thank you, Rachel! You are so welcome! Can’t wait for your photography session, one thing I’m really excited about.:) Thank you for all that you do.

    • 4


      Thank you, Kristin! Can’t wait to see you again; I’m so glad you’ve joined the CB family.:) I feel so fortunate to be able to work with you every single day.

    • 10


      Kristy, exactly! I feel like I’ve already met everyone with how close the community is; can’t wait to chat with everyone IRL.:)

  1. 13


    I love being part of Collective Bias – I didn’t understand the culture till I listened to Ted Rubin and Kate T. Berg at Niche Mommy conference and then shortly after I was accepted and saw what a wonderful, caring and amazing company cbias is! The minute SoFabCon tickets went on sale, I bought mine and can not wait till May! Can’t wait to meet yoU!
    Xenia recently posted..Inspired at the Laundromat, again.My Profile

    • 22


      Shanaka, we hope to see you too and are so grateful to have you in the community. Can’t wait to meet everyone; it’s almost going to feel like a reunion because I feel like I’ve known everyone my whole life.:)

  2. 29


    I want your job! LOL (No, really.)
    I am so bummed I won’t be able to attend SoFabCon, but I already purchased a ticket way back when to Mom 2.0 Summit that is basically right in my backyard. Hopefully you’ll announce next year’s conference earlier so I can grab my ticket and make sure I’m there. CB has been amazing and I’m always proud to tell people I’m a CB Blogger.
    Carolyn West recently posted..Shoe Shopping is More Fun with PastryMy Profile

    • 30


      Carolyn, I’m so bummed that you won’t be there! You will definitely be missed. We’re so happy to have you in the community. Can’t wait to hear about your adventures at Mom 2.0, though!

    • 32


      Thank you so much, Rita! That really means a lot. Please let me know if there is ever anything I can do for you. Really hope to meet you there!


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