Guess what? I just invented the greatest widget ever! It is going to revolutionize society! Only one problem–in order to make enough of them to revolutionize society (and for me to get rich) I need $1 million to set up a factory, pay employees, and advertise and ship these widgets, until the money from sales comes in. If things go the way I hope, then I’ll need more money to expand. Where am I going to get the money?
I could borrow it. I could go to my local banker, tell him about my widget and convince him to loan me the money, but he’ll probably want collateral, and I don’t have it since a lot of that money is for salaries, utilities, and so forth, rather than equipment he can repossess. In return for a high enough interest rate (rembember risk and reward?), I may be able to get someone to lend me money, but then I have to worry about paying it back every month, and I want to expand. What’s the answer? Then it hits me. I call my neighborhood millionaire and offer her a 40% share of the business in return for her $1 million.
This arrangement has advantages and disadvantages for both of us. For me, it gets me the $1 million. I don’t have to worry about making payments every month, but if these widgets are as great as I think they are, this will cost me more in the long run than borrowing the money and keeping the company would be. For her, she is taking a bigger risk; with a loan, she is a creditor, and if the company wants to remain solvent, it has to pay her. However, the possible return is greater. If everyone loves widgets, as a lender, she just gets her money back with the agreed upon interest. As an owner, she shares in the profits. This is basically what stocks are; they are pieces of ownership of a company.
A corporation is a business that has incorporated and been made by its owners into a legal and financial entity, separate from the owners. If the owners die, the corporation lives on legally. If I own a small (or large) business personally, when I die, the business dies legally. If I sell it, the name, location, and everything else may remain the same, but the IRS, among others, will tell you it is a new business.
A corporation issues stock, or pieces of ownership. If I decided to incorporate my widget business, I would own 60% of the stock, and my millionaire friend would own 40%. How many shares of the corporation there were would depend on me. I’ll think big and issue 1 million shares. I offer her 400,000 at $2.50 each. She agrees and buys stock in the company. Now I go and buy my machinery, hire my employees, and start making widgets. It takes a while to get set up and started, but once they hit the stores, they really start selling. In come the profits! Now what? The board of directors, which controls the corporation, decides that the best thing to do is to invest in more widget makers. The board of directors is elected by the stockholders, and since I own 60% of the stock, they tend to do what I want. The other stockholder wanted some of the profits given out, but she was voted down. When I talked to her, she said that she agreed that in the long run, more widget makers were the way to go, but she needed some money now. I told her about another friend I had who thought widgets were wonderful. I suggested she sell some of her stock to him. They met and talked, and she told him about how big our profit was last quarter. He was so excited that he offered her $4.00 a share for 100,000 shares! That is what he thought it was worth.
Things continued to go well, and I wanted to buy even more widget makers, and we just couldn’t finance that out of current earning, so I decided to offer more stock for sale, this time to the public. I called a broker in my town and told him about widgets and let him know that Monday, the company would issue 1 million more shares and that I wanted him to sell them. He told his clients about it, and different ones offered different amounts of money for the shares, but I had told him to take anything over $3.00 per share; he was able to sell off all 1 million shares for an average price of $3.25 per share, so I had $3.25 million to buy new equipment.
Right after I did that, someone else came out with a wodjet, kind of like a widget, only a little different. Some of my new stockholders became very afraid the company would go bankrupt, so they tried to sell their stock. Since everyone had heard of the wodjet coming out, the broker was hard-pressed to find someone who wanted it, but finally found someone who offered $1.00 per share. Some sold him their shares, but others said they would wait it out.
A few months later, there was general decline in the stock market. Interest rates were going up, so more folks bought cd’s. Everyone heard a crash was coming. Widget sales were way up, and money was rolling in. We still had plenty of capacity left on our equipment. We decided to distribute some of the profits to the stockholders. We paid $1.00 per share. That guy who bought those shares for $1.00 feels like he struck it rich. Now everyone wants our stock. Someone offered me $5.00 per share for as much as I want to sell.
Stay tuned for the next installment when I’ll tell you what my widget factory has to do with real-life investing.
RAnn
(This post was written by RAnn, a full-time paralegal and mom from New Orleans. She has an 18 year old son, a 15 year old daughter, and a 6 year old daughter. She blogs at This That and the Other Thing (http://rannthisthat.blogspot.com) and for her Alumnae Association (http://mfaea.blogspot.com) Besides blogging, she enjoys reading, being a Girl Scout leader, and travel.)


















